As Enterprise Singapore’s focus shifts from the US-China trade war to fighting Covid-19, CEO Png Cheong Boon sees more start-ups forming to help drive the economy forward

Exactly a year ago, nobody would have foreseen the extreme effects that the Covid-19 pandemic would have on the world, mulls Enterprise Singapore (ESG) CEO Png Cheong Boon. “At that time, we knew there was some virus going around in China, but we never expected it to hit us and change the whole [of 2020],” he tells The Edge Singapore in an interview.

Back then, ESG — an agency under the Ministry of Trade and Industry (MTI) whose agenda is to help local companies grow — was gearing up with ways to help companies here cope with the fallout of the trade war between the US and China. Among other things, the agency was helping local companies develop and move into new markets, find new customers and to explore new supply chains as the existing ones were coming under strain.

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