In the second of our stories on the Southeast Asian market, we take a look at the secrets to Vietnam’s success and where the opportunities are

SINGAPORE (Aug 5): Pham Hong Mien, a young teacher from Vietnam, sees the rapid changes in the country’s most populous metropolis, Ho Chi Minh City. She has moved back there only recently, having left it a few years ago to take up a job as a teacher in a rural part of Vietnam. But as it had been getting harder to make ends meet on that salary, she’s now back in the city where she had spent most of her adult life.

The buildings are now bigger and taller, and Pham sees signs of growing affluence all around her. There are international supermarket chains, luxury goods stores and more. Her peers who work in international banks or in corporations are doing well for themselves, going on holidays far more often and buying luxury goods. She does not envy them but, with a Master’s graduate degree in education, she is raring to join the race.

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