SINGAPORE (Oct 1): Like many entrepreneurs from small countries, Jason Lim dreams of that big breakthrough into the market that will take his one-year-old food distribution platform to greater heights — China.

“The market is big. If you capture 0.5% of the market, it is still huge. In Singapore, if you [reach] 5% of the market, you’ll die. You have to move out,” Lim tells The Edge Singapore.

When the Singapore business delegation visited Chongqing recently, he tagged along. He reckons the Chinese food market is worth US$120 billion ($163.7 billion), versus Singapore’s US$128 million.

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