SINGAPORE (Mar 22): The global influencer industry is one that is poised to reach US$10 billion in size by 2022, according to the Influencer Marketing Report from Business Insider Intelligence.

Google searches for the term “influencer marketing” increased 325%, from 6,460 searches a month in 2016 to 21,000 searches a month in 2017. Last year, companies spent US$8 billion on sponsored posts on social media.

But beyond the beautified selfie, this is an industry that has disrupted traditional marketing and could level the playing field for the “small guys”. It has the power to help small businesses as well as entrepreneurs make a living no matter what their challenges are — many rags-to-riches stories such have emerged from influencer marketing.

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