Investing in watches is not as easy as buying just any watch over the retail counter, according to Dominic Khoo, founder and resident watch expert of The Watch Fund (TWF).

Despite several watch enthusiasts and experts claiming that watches can provide a good return on investment as an alternative investment asset class, he warns that some 99.9% of the watches in the market are unlikely to be resold for a profit.

The way Khoo sees it, there are only two types of watches that can be investment watches. “First, a watch that money cannot buy — meaning that no matter how much money you have, you cannot buy it because it is out of stock, out of production, very limited edition, a provenance piece or a special prototype,” he says.

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