SINGAPORE (Mar 11): If you want to be an eco-friendly consumer, you do not have to look hard to find companies that will help you swap everyday items made from fossil fuels for a greener alternative. But the average American just cannot afford them. As more municipalities move to rid the world of the ubiquitous plastic straw (a super-tiny component of plastic fouling the planet’s oceans), the lifestyle consumer market is filling up with reusable water bottles that will help you kick the plastic bottle habit; metal straws that eliminate your reliance on the Big Oil version; and even duvet covers that will leave a smaller footprint than the down, feather or synthetic fibre-filled comforter you have been sleeping with for years. But being green comes at a cost.

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