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In women we trust: How the financial sector can encourage female investors

Jovi Ho and Samantha Chiew
Jovi Ho and Samantha Chiew3/3/2022 04:11 PM GMT+08  • 13 min read
In women we trust: How the financial sector can encourage female investors
40% of women here feel shut out by the financial sector’s marketing campaigns, and that's holding back US$12 billion in assets.
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Singaporean women are still overlooked as investors despite holding the keys to corporate diversity, financial freedom for families and some $16 billion in investible assets

Imagine you are a wealth manager in a large financial institution speaking to a well-heeled client. She wants more details about a particular fund your company manages, but all you have prepared are pages of text mired in jargon. To make matters worse, she disagrees with the fund’s core holdings, as they do not align with her values. The client eventually leaves your office with no deal reached, taking with her US$12 billion ($16 billion) in investable funds she could have entrusted to you.


Nearly nine in 10 asset managers worldwide (86%) say that their default investment customer is a man.

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