There was a time when a billion dollars was a lot of money on Wall Street. A big hedge fund would bet a billion and small-time investors would step back because they knew they could not fight it. These days, with Reddit, Twitter, Facebook and other social media, it is possible to organise millions of traders. The collective power of 20 million young connected retail investors with an average US$1,000 ($1,330) to US$5,000 in their account, is far bigger than most large hedge funds. Rookie investors making big, audacious bets and willing to organise themselves on social media are taking on well-known hedge funds and winning.

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