While players in the BNPL space race to secure partnerships with merchants, Rely is moving up the value chain by targeting entire malls and e-commerce platforms.

Last December, the Singapore-based FinTech start-up announced its partnership with real estate and investment firm Lendlease, offering shoppers at [email protected] the option of using the payment service, which it claims will “reinvigorate” the retail space and cater to “every shopper”.

The tie-up followed Rely’s partnership with e-commerce platform Qoo10. In February, Rely partnered fashion e-commerce giant Zalora. The platforms join existing retailers Charles & Keith, Aldo Shoes, SK Jewellery Group, Limited Edt Sneakers, Playdress Fashion, Well Bred Fashion and other “millennial-centric brands” in providing the payment service.

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