Hoolah reaches Asia's underbanked youth

As one of the earliest local companies to begin offering BNPL services here, Stuart Thornton, CEO and co-founder of Hoolah, considers his start-up an incumbent in the space.

Founded in February 2018, the platform lets consumers pay for purchases from nearly 2,800 participating merchants across Singapore, Malaysia and Hong Kong, over three interest-free monthly instalments.

Participating brands include department store chain BHG, women’s fashion store 6IXTY8IGHT, furniture retailers Hipvan and Castlery, audio equipment manufacturer Sennheiser, and kitchen appliance manufacturers Kenwood and De’Longhi Coffee.