Investors are eyeing plant-based meat brands as Covid-19 spurs consumer interest in health and wellness, and casts a spotlight on food safety and the global food supply chain

Step into most mid- to high-end restaurants in Singapore and you would notice a section in the menu that offers plant-based meat dishes. Big brands such as Impossible Foods and Beyond Meat have worked their way into the Asian market, a move welcomed by consumers.

Despite these plant-based meats having a higher price point than regular meats, consumers are still inclined to order these “fake meat” dishes as they mimic the taste of meat well, albeit that of a lean cut than a fatty one.

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