Investors are putting ever bigger sums into alternative meat start-ups. Changing consumer attitudes is a key reason why.

When plant-based meat first appeared in the F&B industry, consumers and investors alike were shocked. How can a plant-based product taste or feel like meat? And why would people pay a higher price for such a product?

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $99.9/year*

The latest reporting and analysis from business and investments to news and views on social issues.


  • Simultaneous logins across all devices
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia
  • *For annual subscription plan only. T&Cs apply


Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook