Investors are putting ever bigger sums into alternative meat start-ups. Changing consumer attitudes is a key reason why.

When plant-based meat first appeared in the F&B industry, consumers and investors alike were shocked. How can a plant-based product taste or feel like meat? And why would people pay a higher price for such a product?

But consumers these days have taken charge of their diet and sustainability efforts, and have widely supported this trend. Additionally, several of these plant-based meat products offer those with sensitivities or allergies towards meat a chance to enjoy such foods without worrying about negative reactions.

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