SINGAPORE (May 7): Online luxury retailer Reebonz has been actively using social media platforms Instagram and Facebook to attract customers. The company creates targeted advertisements using Custom Audiences, a tool that allows it to upload data on existing customers, such as email addresses, and get them matched with corresponding Facebook accounts. Reebonz also uses Facebook Pixel, the company’s co-founder Daniel Lim says. The tool lets companies measure the effectiveness of a Facebook advertisement by tracking actions after an ad is displayed.

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