Cryptocurrencies have traditionally had a sort of underground, anti-establishment feel about them, proclaiming an anarchist mission to create a means of exchange outside government authority. But those days appear to be long over as the wealthy increasingly dip their toes into this emerging asset class. With a more affluent clientele comes demand for more personalised service in stark contrast to the impersonal, “do-it-yourself” culture of online crypto-exchanges. 

Stepping into this gap is Hong Kong-based financial services firm Q9 Capital, which is backed by the Henyep Group, an established financial conglomerate founded in 1977. It offers dedicated relationship management alongside a digitally native platform and integrated product set. Clients can enjoy the convenience of online transactions while forging a close personal relationship with dedicated relationship managers based on their individual needs. 

Growing demand for digital asset investment services from private wealth investors is expected to see strong demand for such services in a relatively secluded corner of the “crypto” ecosystem. Some private banks are already looking to enter this space. Swiss-based Julius Baer launched a collaboration with crypto-bank SEBA Bank last year, offering clients access to a selection of cryptocurrencies, as well as crypto storage, and transaction solutions. 

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