Drawn by attributes ranging from access to an increasingly affluent market in this region and easy flow of both information and goods, New York Stock Exchange-listed fashion group VF Corp has decided to relocate its global product supply hub in Asia to Singapore from Hong Kong over the next 12 months.

Famed for its apparel and footwear brands, such as Vans, Dickies and The North Face, VF’s new supply hub will house a so-called “hyperdigital” supply chain, with a key hub in Singapore that has better agility and efficiency in managing the flow of products around the world.

“It is important to remember that the Asia hub for VF supplies almost 80% of everything VF sells globally. And so, we are supplying products for all of the VF brands into all of the countries where VF is selling these products,” says Gareth Brooks, managing director of VF Asia Sourcing, in an interview with The Edge Singapore.

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