According to market research platform Report Linker, the global fruit and vegetable market size is expected to reach US$14.4 billion ($19.5 billion) by 2025 from US$9.8 billion currently. 

Demand is rising as consumers are becoming more aware of their health amid the pandemic and interest in plant-based proteins grows.

However, the fruit distribution business is notoriously difficult, requiring good knowledge of the fruit and logistics. While NutryFarm can look forward to growth, not all listed companies in the business are doing as well.

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