SINGAPORE (Apr 3): More than a year after a “trial” subscription service here, Singapore’s fourth mobile operator TPG Telecoms has launched its first commercial mobile plan in Singapore as it seeks to compete in an already heavily-saturated market.

Describing itself as the “best-value no contract plan” in the market today, the new SIM-only plan offers 50 gigabytes (GB) of data at $10 per month automatically renewed on a monthly basis. Excess data use will be charged at $1 per additional GB used. In contrast, Singtel sells a $25 plan that comes with 20GB, plus 10GB free. Another new operator Grid Mobile, meanwhile, charges $24.90 for 40GB.

Richard Tan, TPG Singapore’s acting chief executive, believes that this plan will appeal to bargain-hunters, foreign workers and children looking to purchase their first SIM card. In line with the company’s no-frills model back in Australia — where it is based — this plan is touted by Tan for its cost-effectiveness and simplicity. “We look forward to giving customers what they want — transparency and affordability,” says Tan, at the introduction of the plan during a virtual press conference held on March 31.

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