Khor Hock Seng, group CEO of Great Eastern Holdings, cuts a relaxed figure as he sits down in the insurer’s Prestige Suite @ Voltage, at Great Eastern Building on Pickering Street. The Prestige Suite is quiet, spacious and private, and designed for the high-end market — the same way private banks help their clients feel privileged versus those still queuing for their turn at the teller.

Most would think of the insurance industry as a boring one: Just sell the plans and collect premiums for the next 20 years or so for bread and butter products. Yet, in recent years, the industry is actively transforming to offer more competitive and relevant products and services.

In a wide-ranging interview with The Edge Singapore covering topics from general insurance to Great Eastern’s most profitable products, Khor, who took on this role in 2015, explains how the Prestige Suite can help Great Eastern capture a bigger share of the affluent market.

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