SINGAPORE (Dec 6): Castlery, a local furniture retail company, has expanded its business to Sydney, Australia with support from International Enterprise (IE) Singapore and SPRING.

This expansion marks the first Singaporean furniture brand with the presence of a flagship experience centre in Australia.

The company worked closely with IE Singapore and SPRING to improve its operational capacity and efficiency, and seek new growth overseas.

It received support to build an integrated supply chain system for its warehouse management processes in Singapore, as well as market insights, connections and branding assistance for its overseas operations in Australia.

With the support of resources and extensive international network from IE Singapore and SPRING, Castlery managed to exceed sales of A$1 million ($1.03 million) in less than four months.

Declan Ee, co-founder of Castlery says, “Our expansion to Australia may not be as fluid and seamless without the support from both IE Singapore and SPRING. They have been instrumental in strengthening our positioning to harness regional opportunities in the age of business and technology disruption.”

Sim Ann, Senior Minister of State for Trade and Industry, says, “In line with the Retail Industry Transformation Map (ITM), SPRING Singapore and IE Singapore will continue to work together to help our local brands build their global footprints by developing omni-channel capabilities, and a professional and skilled retail workforce. “

“With the formation of Enterprise Singapore, more companies like Castlery would be able to access a comprehensive range of support in capability development and internationalisation at all stages of their growth,” adds Sim.