SINGAPORE (Aug 8): BreadTalk has partnered with Grab to introduce the ride hailing and mobile payments app’s GrabPay service across its 42 bakery outlets across Singapore.

Starting from Oct, the partnership will extend to the group’s subsidiary brand Toast Box, such that GrabPay services will also be accepted across 63 of its outlets island wide.  

In a Wednesday release, BreadTalk highlights the tie-up as one of GrabPay’s most extensive rollouts in Singapore.   

Aside from offering BreadTalk and Toast Box customers a convenient cashless payment option, the partnership will include GrabPay-linked benefits, deals and perks.

Customers will also be able to use their GrabRewards points to redeem BreadTalk and Toast Box e-vouchers by end-2018.  

“Amid Singapore’s move towards a Smart Nation, we see a clear benefit to introduce GrabPay, which satisfies customers’ need for speed, security and convenience. We’re proud to be partnering with another trusted local brand to drive adoption of a more cashless culture in Singapore,” says Tan Aik Peng, CEO of Bakery Division, BreadTalk Group.

“As Singapore’s leading bakery with a strong presence island wide, BreadTalk is one of our valued partners to drive mass adoption of GrabPay in Singapore. Together, we are confident that this will provide a more seamless and rewarding way for Singaporeans to pay for their everyday items," adds Gary Wong, Head, GrabPay Singapore.

As at 3:32pm, shares in BreadTalk are trading flat at $1.04.