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Data privacy

Will Cambridge Analytica scandal hurt outlook for digital advertising industry?

SINGAPORE (May 7): Online luxury retailer Reebonz has been actively using social media platforms Instagram and Facebook to attract customers. The company creates targeted advertisements using Custom Audiences, a tool that allows it to upload data on exist

Data privacy

Cambridge Analytica and British parent shut down after Facebook scandal

SINGAPORE (May 7): Cambridge Analytica, the firm embroiled in a controversy over its handling of Facebook user data, and its British parent SCL Elections, are shutting down immediately after suffering a sharp drop in business, the company said on May 2.

Data privacy

How Trump consultants exploited the Facebook data of millions

(Mar 26): As the upstart voter-profiling company Cambridge Analytica prepared to wade into the 2014 American midterm elections, it had a problem. The firm had secured a US$15 million investment from Robert Mercer, the wealthy Republican donor, and wooed h

Data privacy

Zuckerberg breaks silence on Facebook crisis as criticism grows

(Mar 26): Facebook CEO Mark Zuckerberg broke his silence on the crisis over political-advertising firm Cambridge Analytica’s access to user data on the social network, outlining concrete steps the company is taking to make sure such a leak does not happ
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