Brothers Alex and Arthur Chua of Goldbell Group aim to build a culture that lasts

Start-up founders hustle every day to break new ground with their companies. Family business leaders, however, could be putting in twice as much work, as they have to maintain a legacy entrusted to them.

As one Chinese proverb goes: “Wealth does not last beyond three generations”. For Arthur Chua and his elder brother Alex, that saying weighs even heavier on their shoulders, for the duo represent that third generation in their family business.

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