(June 17): For Amazon.com Inc., the blockbuster deal to buy Whole Foods Market Inc. is a giant step toward dominating every part of a consumer’s shopping experience. Amazon is already in your mailbox, with all of the items you’re purchasing with your Prime membership; your living room, with its Echo device and Prime television services; your library, with its Kindle; and your closet, with Zappos. Now it wants to fill your fridge.

“This is an earthquake rattling through the grocery sector as well as the retail world,” Mark Hamrick, analyst at Bankrate.com, said in an email.

The US$13.7 billion ($18.9 billion) acquisition ties in with The Edge Singapore’s cover story this week on how new technologies and shifting consumer behaviour are destroying the reliable returns once offered by some widely owned heavyweight stocks.

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