SINGAPORE (Oct 24): E-commerce solutions provider Synagie Corp has announced Japanese skincare and cosmetics brand Kanebo as well as Sloggi, the intimate apparels brand under Triumph International, as the latest addition to its list of brand partners.

Specifically, Synagie will assist in the marketing and distribution of Kanebo products across e-commerce platforms in Malaysia including Lazada and Shopee.

It will do the same for Sloggi products in Singapore’s e-commerce market across platforms such as Beautiful.me, Qoo10 and Zalora, on top of Lazada and Shopee.

In a press release on Wednesday, Synagie says the addition of Kanebo and Sloggi brings its total number of brand partners to over 250 in total, which represents a more-than 30% increase from its 186 brand partners as of 2017.

Commenting on the latest development, executive director and CEO Clement Lee believes Kanebo and Sloggi will offer Synagie wider reach, considering how each of the established brands comes with a strong history and loyal customer base.

“The growth in our number of brand partners clearly demonstrates Synagie’s position in the BBB sector and Southeast Asia’s e-commerce solutions world, and our ability to effectively manage their online presence to order fulfilment and delivery,” says Lee.

Shares in Synagie closed flat at 20 cents on Wednesday.