Micro-multinational enterprises (mMNEs) are the main drivers behind the transformation of digital trade in the region, according to Deloitte’s
With the help of digital platforms, entrepreneurs and small businesses have become mMNEs as they are engaged in cross-border e-commerce across global markets. They provide diversified “locally-made products” and light customisation services for global buyers.
According to Deloitte, mMNEs are more adept at leveraging digital platforms, are small in scale (typically with fewer than 100 employees) and have globalised operations with an average of 3.56 overseas outlets. They contribute to over 85% of Asia Pacific cross-border e-commerce activities.