LaLiga turns to Alipay to get closer to Chinese football fans

The Edge Singapore
The Edge Singapore4/22/2022 06:35 PM GMT+08  • 2 min read
LaLiga turns to Alipay to get closer to Chinese football fans
Users can now access the latest information on LaLiga matches and participate in various engagement activities in the Alipay app. Photo: Bloomberg
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To deepen engagement with Chinese fans globally, the Spanish Professional Football League (LaLiga) has launched an official mini programme on the Alipay platform.

Mini programmes are lightweight applications embedded in a native app to make it easier and faster for users to access online services. Instead of having to download different apps to access services from various merchants, users can do so through merchants’ mini programmes in the Alipay app.

With the LaLiga mini programme launch, users can search “LaLiga” on the Alipay platform to access the latest match-related information, including fixtures and standings.

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