Customer relationship management platform HubSpot and its brand partners across Asia Pacific have pledged to give their employees an entire workday to upskill and on-the-job learning during the week of May 9.

Brand partners participating in Singapore include BCG RISE, EngageRocket, Meltwater, and Aircall.

Called “The Great Upskill”, the movement aims to address the current issues with upskilling. According to HubSpot, almost two-thirds of Singaporean workers believe lack of time from their employer is the main barrier to upskilling. Eighty-one percent of Singaporeans also wish their employer placed higher importance on job-related learning and upskilling.

“Considering the changes we’re seeing in the talent market at the moment, it’s important businesses are tuning into the teams, and providing them with the environment and resources they need to thrive,” says Kat Warboys, APAC marketing director at HubSpot.

She adds: “Providing our teams with the time and space to dedicate to learning is vital — not just to the individual who values upskilling to grow and feel engaged at work but to future-proof businesses too.”

<span class='see_also_inread'><b>See also: <a class='gtm_see_also_1_inread' style='text-decoration: underline;' href='/digitaledge/news/apac-b2b-marketers-turning-creative-storytelling-brand-building-linkedin?utm_source=website&utm_medium=article&utm_campaign=ONPAGESEO'>APAC B2B marketers turning to creative storytelling for brand building: LinkedIn </a></b></span>

The Great Upskill forms part of HubSpot’s annual World Certification Week. During the week, leaders, employees and students are encouraged to dedicate their time to professional development by completing a free certification via HubSpot Academy.

David Hickey, Executive Director Asia Pacific, Meltwater, says: “We have always placed a lot of importance on learning and development; it's in our DNA. We strongly believe that workplace learning is a key driver to embracing and promoting a culture of lifelong learning.

“[This is why] we provide our employees with training budgets to augment their experience and skillsets.  Supporting HubSpot in its Great Upskill initiative seems a natural step in our endeavour to enable professionals to achieve their learning goals and drive maximum impact.”

Fred Viet, VP APAC at Aircall, adds: “We recognise and value our employees’ contribution to our continued business growth, and believe learning and development programmes are critical to their experience at Aircall and show them that we are also invested in their growth.

“Together, we learn, try harder, improve each day so we can achieve our mission to create meaningful conversations. We’re excited to participate in HubSpot’s Great Upskill initiative and leverage learning and development programs to reinforce the partnership between our teams."

HubSpot and brand partners to dedicate a day to upskilling

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HubSpot and brand partners to dedicate a day to upskilling

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