Home Digitaledge In Focus

How to get ahead of the customer experience game in 2022

Nurdianah Md Nur
Nurdianah Md Nur1/11/2022 11:45 AM GMT+08  • 3 min read
How to get ahead of the customer experience game in 2022
Here's how conversational AI and customer engagement platforms can help you win customers' hearts and wallets.
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

Customer churn has – and will – continue to be a key priority for most businesses as it costs less to retain an existing customer than court a new one. But with the ongoing pandemic altering customers’ expectations, how can businesses in Asia Pacific address those needs and deliver good customer service to ensure brand loyalty?

Lee Hawksley, vice president and general manager for APJ at cloud communications platform provider Twilio, believes that adopting a more digital-first approach to their contact centre can help them achieve that.

“Increasing investments in digital solutions will not only empower more customer service agents to work remotely, but also offer greater omnichannel experiences in line with customers’ needs. [In 2022,] we will see even more businesses build flexible, tailored contact centres that can respond to rapidly changing market conditions, and serve customers on any channels,” he says.

For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.