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Business messaging gaining traction in Asia Pacific

Nurdianah Md Nur
Nurdianah Md Nur8/17/2022 11:30 AM GMT+08  • 2 min read
Business messaging gaining traction in Asia Pacific
One-third of consumers across the region are chatting with businesses at least once a week, says a new study by Meta and BCG. Photo: Alexander Shatov/ Unsplash
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Business messaging has become integral to both consumers and businesses in Asia Pacific (APAC).

According to a recent study by Meta and Boston Consulting Group, one in three consumers in the region are chatting with businesses at least once a week, regardless of their age groups. Eighty percent of them also plan to continue using messaging to interact with businesses.

The majority of businesses (90%) surveyed also recognise that messaging apps are important for success, and are using them for various use cases.

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