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Riding the e-commerce tiger in a post-Covid age

Saurabh Madan
Saurabh Madan3/14/2022 12:00 PM GMT+08  • 5 min read
Riding the e-commerce tiger in a post-Covid age
If the pandemic has taught us anything, it’s that flawless customer experiences must always prevail.
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In 2021, 70 million new Southeast Asian shoppers flexed their credit cards online as the pandemic’s e-commerce frenzy entered its second year. But if they were expecting on-demand, next-day delivery service, many were left disappointed. Thanks to supply chain and staffing disruptions, the instant gratification gained through online shopping remains a distant memory.

Yet while some may consider that an excuse for poorer customer experiences, the opposite is true. Brands cannot control Covid-19 outbreaks or the so-called ‘great resignation’, but they can still offer a digital shopping experience that’s nothing short of stellar. Here’s why.

In this Year of the Tiger, competition for consumer attention and dollars has never been more fierce. With 80% of Southeast Asia’s internet users now shopping online, more and more brands are investing heavily in their e-commerce offerings.

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