In 2021, 70 million new Southeast Asian shoppers flexed their credit cards online as the pandemic’s e-commerce frenzy entered its second year. But if they were expecting on-demand, next-day delivery service, many were left disappointed. Thanks to supply chain and staffing disruptions, the instant gratification gained through online shopping remains a distant memory.
Yet while some may consider that an excuse for poorer customer experiences, the opposite is true. Brands cannot control Covid-19 outbreaks or the so-called ‘great resignation’, but they can still offer a digital shopping experience that’s nothing short of stellar. Here’s why.
In this Year of the Tiger, competition for consumer attention and dollars has never been more fierce. With 80% of Southeast Asia’s internet users now shopping online, more and more brands are investing heavily in their e-commerce offerings.