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Rethinking communication for the digital age

Gregoire Thomas
Gregoire Thomas 1/18/2022 10:43 AM GMT+08  • 5 min read
Rethinking communication for the digital age
How can APAC firms put (real-time) communication at the centre of their business processes?
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Today, with the rise of broadband and cloud services, telecommunication is getting to be increasingly faster, and more native as well as omnichannel. Additionally, telecommunication is no longer just about connecting people, but also about connecting applications and objects -- through the now-common concept of the Internet of Things (IoT).

The explosion of data and digitalisation of everything has also accelerated digital transformation in the telecommunication sector. This is a transformation trend that has been amplified by the health crisis over the last 20 months as companies transitioned to a distributed or hybrid workforce, and healthcare organisations attended to patients through telemedicine.

The impact of this transformation will continue well beyond the pandemic. Bain & Co. predicts that the accelerated adoption of telemedicine in Asia will long outlast COVID-19, as telemedicine usage remains resilient despite lifted restrictions.

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