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Jumbo Group leverages SAP to support long-term growth

The Edge Singapore
The Edge Singapore10/28/2021 08:30 AM GMT+08  • 2 min read
Jumbo Group leverages SAP to support long-term growth
With SAP's help, Jumbo Group managed to launch three new F&B outfits in the first half of this year despite the pandemic.
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Jumbo Group is leveraging SAP’s enterprise applications to support its next stage of growth.

The Singaporean multi-dining F&B establishment implemented SAP S/4HANA, S/4HANA Retail and SAP Customer Activity Repository solutions to standardise data and support its business end-to-end. This helped drive efficiency and deliver relevant insights for decision-making to improve the bottom line and focus on products catering to customer preferences.

With better operational visibility and insights into its operations and external landscape, Jumbo Group gained the confidence to grow its business during the pandemic. It launched three new F&B outfits in the first half of this year — a Tsui Wah outlet at JEM and two Kok Kee Wonton Noodle stalls at The Shoppes at Marina Bay Sands and Toa Payoh HDB Hub.


See: F&B players in heartlands winner in latest tightened measures: CGS-CIMB

Jumbo Group plans to expand its digitalisation efforts to other outlets across Asia to further drive business growth. Its new enterprise resource planning system, powered by SAP, will also set the foundation for the group to explore emerging technologies. For instance, the Internet of Things (IoT) can be used to improve outlet and central kitchen operations, while AI customer experience (CX) solutions can be deployed to deliver more personalised customer experiences.

“By tapping on [technology], we have enhanced our operational capabilities and unearthed deeper insights into our business operations that have helped us conceptualise new dining experiences, concepts, and menus, which will be crucial in our future growth and internationalisation plans,” says Ang Kiam Meng, Jumbo Group’s executive director and group CEO.

Photo: JUMBO Group

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