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How Micron sustains success with a people-first approach, data and diversity

Felicia Tan
Felicia Tan12/2/2021 9:4 AM GMT+08  • 9 min read
How Micron sustains success with a people-first approach, data and diversity
The demand for memory has continued to be very strong... and the trend is expected to continue, says Micron's Manish Bhatia.
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Amid the Covid-19 pandemic and the global semiconductor chip shortage, many companies in the industry foresee missing their revenue targets this year due to the heightened demand and shrinking supplies.

For instance, Applied Materials — a US-listed company that provides equipment, services and software for the manufacture of semiconductor chips, flat panel displays and solar products — attributed its missed revenue targets for the 4QFY2021 to supply chain issues.

For US-listed memory maker Micron Technology, however, the worldwide semiconductor shortage has barely impacted its business. “The semiconductor shortage that’s impacting automobiles, personal computers (PCs) and few other end markets has been driven not by memory, but by other types of semiconductors like microprocessors and analogue devices,” says Manish Bhatia, executive vice president of global operations at Micron Technology.

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