Singapore-based digital wealth advisor Endowus is using Twilio to scale its services to cope with the rapid growth in client numbers.
Endowus provides personalised financial advice and solutions at low fees across private wealth and public pension (CPF & SRS) savings. Clients can conveniently make and manage their investments through the firm’s online portal or mobile app without being charged sales or transaction fees.
As the company grew, Endowus needed to expand its communication services and provide more personalised customer engagement while ensuring its SMS messages were delivered to the right customers. It required a reliable and cost-effective method to ensure its platform was communicating with an authorised account user whenever new transactions or decisions were made.