SINGAPORE (Feb 23): Shares in Creative Technology have skyrocketed by 147% to $3.09, with some 4.7 million shares changing hands as at 3.43pm.

Climbing by $1.84 to a two-year high, the surge triggered a query from Singapore Exchange (SGX) on unusual price movements on Friday morning.

According to Creative's response to the bourse, this follows media reports on its new Super X-Fi Headphone Holography technology, which promises to bring “3D” sound to headphones.

Dubbed the “Holy Grail” of headphone audio, Super X-Fi won electronics manufacturer the prestigious AVS Forum 'Best of CES 2018 Award' on its maiden outing at the world's largest consumer electronics show in Las Vegas this year. 

In an “unrated” report on Feb 15, KGI Securities analyst Marc Tan described Creative’s Super X-Fi as a potential “game changer”.

“We left the demo session feeling awed by the new products,” says Tan. “We are excited about the potential of Super X-Fi and will be keeping a close watch on how this affects Creative’s revenues going forward.”

Investors will be hopeful that Super X-Fi is able to resurrect the fortunes of the Singapore-based company, which has fallen a long way from its heyday in the 1990s on the popularity of its Sound Blaster sound cards.

Creative in the 2Q ended December posted a net loss of US$4.2 million, narrowing from its US$6.5 million loss a year ago.

Revenue fell 6% to US$20.9 million for the quarter, due to the "uncertain and difficult market conditions" which continued to affect the sales of the group's products.