SINGAPORE (June 19): More than three decades ago, Chou Shih Hsin, a vegetarian, did not really have many choices on what he can eat. Sensing the market potential from people like himself, Chou founded Growthwell in 1989, to import foodstuffs for vegetarians.

From merely importing foodstuffs, Chou soon expanded into manufacturing of vegetarian foodstuffs under the Su Xian Zi brand. Now, with his two sons Justin and Colin, Chou is bringing Growthwell to the next stage, as they join hands to bring a new kind of meatfree, yet protein-based, foodstuff to the market.

In the past, people would typically view plant-based protein as mock meats, because it is usually in the form of gluten and barely contains any nutritional value. These mock meats serve to imitate the taste and texture of certain meats or meat dishes, explain the Chou brothers.

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