SINGAPORE (July 9): 1. For more than three decades, Willas-Array Electronics (WAE) has focused on the distribution of electronic components in Hong Kong, a business known for intense competition, rapid change and low margins. How was the group able to survive the shifting economic and technological cycles?

In the past decade, in order to pursue higher margins and better returns, we made a strategic decision to not compete on price, but to differentiate ourselves by investing in engineering resources and sales networks. This allowed us to “get to market” faster and provide better technical support to our customers.

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