1. The iconic Tiger Balm brand was established in the 1900s. How has the brand evolved and how has it contributed to the group’s top line?

Haw Par Corporation is a homegrown MNC group, listed in Singapore since 1969. The group is an enterprise with a consumer healthcare business that promotes healthy lifestyles through its healthcare products, and its largest contributor comes from a brand it owns — Tiger Balm. Besides the consumer healthcare business, the group also engages in the leisure business and holds investments in securities and properties.

Haw Par was named after the Aw brothers — Boon Haw and Boon Par who created Tiger Balm in the early 1900s, the flagship business of Haw Par. “Haw” and “Par” means “tiger” and “leopard”, respectively in Hokkien. From a single pain relief product, Tiger Balm has since transformed into a lifestyle care brand that is familiar to consumers of all ages.

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