SINGAPORE (May 7): Although jewellers are further down the gold value chain, jewellery accounts for 52.6% of gold demand. There are some well-known international brands such as Tiffany & Co and Pandora, while others such as Poh Kong Holdings and Chow Tai Fook Jewellery Group are better known within their respective markets. What they have in common is selling precious metals, which often include gold.

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