SINGAPORE (Apr 1): In a market in which earnings are declining and competition is stiff, telcos need to dangle a carrot in front of mobile customers: generous no-contract data bundles, paired with dining discounts and lifestyle perks.

Have a premium account? Sign in to continue reading.

Unlimited access to all stories from $99.9/year*

The latest reporting and analysis from business and investments to news and views on social issues.


  • Simultaneous logins across all devices
  • Instant access to past digital issues
  • Unlimited access to The Edge Malaysia
  • *For annual subscription plan only. T&Cs apply