SINGAPORE (June 25): Much has been made of Asia’s rising middle class. According to estimates by the Organisation for Economic Co-operation and Development, the global middle-class population will be 3.2 billion by 2020 and 4.9 billion by 2030. The bulk of this growth will come from Asia, with the region accounting for 66% of the global middle-class population and 59% of middle-class consumption.

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