SINGAPORE (Sept 10): The competition in Jurong East is intense. Jurong East MRT station has five malls within a 10-minute walk. Westgate is connected directly to the station and Jem is almost connected to it. The Big Box is connected via J-walk, and JCube is across the road. IMM — the most popular mall in Jurong East — is about a 10-minute walk from Westgate via J-walk.

Westgate — which is likely to be fully owned by CapitaLand Mall Trust, subject to unitholders approval at an extraordinary general meeting — attracts about four million visitors a month. Jem, developed by Lend Lease and owned by the Asia Retail Investment Fund 3, is its fiercest competitor. Young adults prefer Jem because of its fashion choices. More mature shoppers see no difference between them but prefer Westgate because, in general, CapitaLand malls are generous with their CapitaStar points.

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