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Kingsmen partners with Discovery and Hasbro for new earnings streams

Chan Chao Peh
Chan Chao Peh4/29/2019 07:30 AM GMT+08  • 7 min read
Kingsmen partners with Discovery and Hasbro for new earnings streams
SINGAPORE (Apr 29): For years, Kingsmen Creatives’ business model was to provide a range of design work for its clients, whether for their retail stores, exhibition spaces or museum displays. It could also be a big swathe of theme parks such as Universa
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SINGAPORE (Apr 29): For years, Kingsmen Creatives’ business model was to provide a range of design work for its clients, whether for their retail stores, exhibition spaces or museum displays. It could also be a big swathe of theme parks such as Universal Studios at Resorts World Sentosa, where friendly giant Shrek from the movie of the same name features prominently.

The company is now moving into something different. Instead of contractual work, for which Kingsmen gets paid for building and installing what its clients want, it wants to generate a growing stream of recurring income by operating activity centres.

On April 24, the company announced an agreement with US entertainment giant Discovery, which owns the Animal Planet franchise. Under the terms of this worldwide deal, Kingsmen will help conceptualise, build and operate a series of Animal Planet “travelling experiences” to let visitors learn and have fun. The first of this “experience” will be opened in Singapore by year-end.

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