Malaysia-based marketing services provider shopper360 is investing RM2.0 million ($0.64 million) in the gig economy as it acquires a 21.5% equity interest in Troopers Innovation.
Troopers is a digital manpower solutions company that specialises in part-time recruitment, human resource management and technology enabled job matching for the gig-economy. To date, Troopers, with its in-house recuruitment, selection and training, has hired over 100,000 headcounts over the past three years.
According to the group, this partnership will help it unlock potential in improving core businesses through improved recruitment processes; expanding services upstream through capturing large underserved clients, gaining entry into new markets such as non-FMCG industries, and capitalising on anticipated favourable market conditions; providing qualified sales leads for the group to harvest; and increasing income through sale of shares with the growing value of recruitment platforms.
“We are thrilled to have Troopers as our new strategic partner. As our core businesses are highly reliant on sourcing and recruiting suitable talent, this investment allows us to improve our own recruitment processes through increased efficiency and data,” says Sue Ann Chew, executive chairman and group managing director of shopper360.
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“shopper360 is now positioned to further develop its services upstream. This partnership gives us entry into new and underserved markets while aligning with and strengthening our regional expansion. The Troopers team has demonstrated that it has the capabilities, experience, and resources to help propel shopper360 to its fullest potential,” adds Chew.
Shares in shopper360 closed at 14 cents on Aug 27.