SINGAPORE (May 28): Technology is indispensable in our lives. There is barely a moment when we do not use a smartphone made by either Apple, Samsung, Huawei or Xiaomi. Most of us use Google’s search engine or Gmail regularly. Many of us use Microsoft Word and Excel on a daily basis; and most global corporates use its Azure cloud services. According to KeyBank Research, Amazon Web Services had 62% market share in 4Q2017, down from 68% a year earlier; Microsoft Azure’s market share rose to 20%, from 16%; and Google’s rose to 12%, from 10%.

Amazon had about 310 million active consumers as at 2017; Alibaba Group Holding had 488 million active users as at 3Q2017. Both e-commerce giants have ventured into the physical space, but their battle for customers is being fought online.

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