SINGAPORE (July 9): Star Wars fans will be aware that the hero of the first trilogy, Luke Skywalker — or rather the actor that plays him — quit Facebook in January this year. Mark Hamill said via Twitter: “So disappointed #MarkZuckerburg values profit more than truthfulness and I’ve decided to delete my @Facebook account.” Hamill remains on Twitter and tweets regularly. In addition, the co-founder of Apple, Steve Wozniak, has also deleted his Facebook account.

“In the absence of regulation, Facebook and other companies are left to design their own policies,” Facebook’s director of product management, Rob Leathern, wrote in response to Hamill’s tweet.

Since January, Facebook has been facing a lot more quitters. And these quitters are companies which have announced that they no longer wish to advertise on Facebook. According to US media reports, some 750 to 800 companies have announced they will stop advertising on Facebook for a month.

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