As co-founder of a website tracking the spectrum of digital collectibles, Gauthier Zuppinger has seen it all. Drawings of toads, apes, abstract blobs, octopuses on heads, fire-breathing devils, and more.

Since last month, as non-fungible tokens (NFTs) supplanted meme stocks and minor coins in speculative imaginations, his website has added 169 collections — more than the prior 12 months combined. For anyone convinced they possess an investing edge to become the industry’s Warren Buffett, the chief operating officer of has a word of warning.

“Maybe 90% of collections minted today are totally useless and meaningless,” Zuppinger said from Paris.

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