Asean e-commerce is set to accelerate with greater internet and mobile penetration, as Covid-19 reshapes the retail landscape for more than half a billion consumers across six key markets.

The projections, mostly slated for 2025, are a tall order for the Asean nations in question. However, the speakers at the 24th Credit Suisse Asian Investment Conference — which was held virtually on March 26 — are confident of the region’s deep virtual pockets.

Besides growing affluence, social media and a mobile-first generation will shape how retailers engage with consumers, while the use of big data will create a feedback loop for brands to improve on their offerings.

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