SINGAPORE (June 10): Synagie Corporation, the e-commerce enabler, announced that it has signed an agreement with a wholly-owned subsidiary of Weimob to offer its integrated cross-border e-commerce and advertising solutions that will help SMEs in Southeast Asia (SEA) penetrate China’s behemoth social e-commerce market.

Weimob is a China-based, Hong-Kong-listed company that is the largest third-party service provider for SMEs in the WeChat ecosystem, which has more than 1 billion monthly active users. It offers advertising solutions that covers the entire Tencent ecosystem, Baidu and Q&A platform -- Zhihu to help merchants drive traffic.

Under this agreement, Synagie will leverage on Weimob’s e-commerce enablement solutions and deep domain expertise in the China e-commerce market to offer an end-to-end solution via Synagie's could commerce platform that will allow SMEs in SEA to penetrate China’s social e-commerce market. 

Synagie’s end-to-end solution will cover the entire commerce value chain from setting up SMEs’ WeChat official account to digital store management, content translation, digital marketing and smart supply chain for fulfilling cross-border orders to consumers in China.

Currently, SMEs are facing issues in managing their businesses in the new economy due to limited budgets, lack of technology know-how and having little or no access to easily deployable and cost-effective solutions.

The group believes that this is a first-of-its-kind, one-stop business solution that includes digital cross-border payments that will allow SMEs to seamlessly manage and scale their online cross-border businesses in SEA and China.

The e-commerce solution is expected to go live by 3Q19.

Clement Lee, CEO and executive director of Synagie says, “No more worrying about logistics, warehousing or how to engage new customers in different countries. All a SME needs is an internet browser to manage and grow their multi-channel or cross-border online business in Southeast Asia and China. We believe this is the future of commerce and one that is well suited for SMEs as no upfront investment is required. We are looking at a 'new partnership model' with our customers where we will take a percentage of sales when we help them sell.”