China’s changing digital economy includes market saturation for higher end products and services, the erosion of foreign premium and the explosive growth of live-streaming. 

There are two additional areas of change which foreign businesses need to consider both for existing businesses and new ventures in China. 

A Tmall store front, a WeChat and QR code link and product promotion based on market success and consumer demand in a foreign country is no longer enough for any competitive advantage in the China market. 

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